Furniture E-shop Development

We've built furniture and home e-shops for kivotosoniron.gr, casahome.gr, and ermari.gr (with a catalog of 36,000+ products). In every project like this, category structure and dimension/material filters are critical for helping customers find the right product fast.

We pay special attention to Core Web Vitals: on kivotosoniron.gr we achieved a TTFB of 223ms despite the large catalog, through server optimization and caching. A slow-loading furniture e-shop loses customers before they even see the catalog.

We connect the product feed to Google Merchant Center for Performance Max Shopping campaigns, while optimizing on-page SEO so the store ranks organically for searches like 'living room furniture' or 'bedroom furniture'.

Out of those projects we built our own e-shop platform, WebSerres CMS, made exactly for bulky goods: shipping priced per prefecture and per cubic metre (all 52 Greek prefectures, resolved from the postcode), volumetric weight so an 8kg sofa taking up 0.4 m³ is charged correctly, and a separate carrier price list per supplier.

The catalog arrives from the supplier's XML feed with photos, dimensions and weights, and syncs prices and stock every night. Anything out of stock but arriving on a known date shows as 'Available from' and accepts pre-orders instead of disappearing. See it live on a demo with 3,256 products — or get in touch about yours.